Is a spin-off series from The Cloud Show Education (Edu) Series.
The original The Cloud Show's goal is to explain internet and cloud related concepts and show practical examples of how to use the cloud in one's everyday personal or professional lives. In contrast this series profiles individual companies and their distinct cloud service or application. It lets them explain in their own words what problems or issues they are trying to solve.
Executive Producer and creator Mark Pratt "The Cloud Guy" decided to launch the spin-off after reviewing hours of material shot in the field and realizing that much of the material was very interesting but would never make it into the original The Cloud Show. Because of this show's format interview subjects are only shown for a few seconds in each episode to ensure a fast pace and because their role is to help provide some context or examples.
Mark Pratt said: "In the first episode episode of The Cloud Show we argue that part of what makes the cloud so exciting are the many small businesses and organizations from all over the world who are coming up with really interesting ideas and solutions to world full of complex problems. it's for this reason that it makes sense to go more in-depth by taking a few minutes to look at some of the most interesting cloud services or applications we can find."
The format is also different from the original series in length. A typical The Cloud Show episode is about 10 minutes. With a few special episodes planned to be as long as 30 minutes. For the Cloud Services & Applications series the desired length is 3 to 5 minutes.
One thing Pratt wants to be clear about: "... the Cloud Services & Applications series is not corporate portraiture or advertorial. We are selecting these companies based on merit. If we shoot an interview we do not guarantee that we will run it if the story or idea doesn't seem compelling or well explained enough in post production. Having said that we think our audience will greatly enjoy some of the episodes and be able to meet for the first time new services, applications and the people turning great ideas into reality."
